The Netherlands leads with 13.7% growth
White wine drives exports
Rueda strengthens its international strategy
The D.O. Rueda reached 17.4 million bottles exported in 2025, representing a 3.03% growth. The Netherlands has consolidated its position as the main market, while white wine leads international sales within a strategy of internationalization across Europe and the Americas.
Rueda consolidates its foreign growth
Barcelona, 14/04/26
The D.O. Rueda closed 2025 with a total of 17,483,402 bottles exported, which marks a 3.03% increase compared to the previous year.
This growth confirms the solidity of the denomination in international markets within a global context marked by consumption volatility.
The balance reflects a positive evolution based on market diversification and brand positioning. The denomination maintains an active strategy to support its wineries in opening new destinations and consolidating existing ones.
According to President Carlos Yllera, these results demonstrate the denomination’s ability to adapt in a demanding environment, reinforcing its global presence.
The Netherlands leads in a context of decline
The Netherlands has established itself as the primary international market for D.O. Rueda, with 7,562,647 bottles exported in 2025 and a growth of 13.7%.
This progress is particularly significant as it occurred in an environment where wine consumption in the country fell by 8.8%.
In Europe, the United Kingdom maintains a positive trend with 1,310,332 bottles, while markets such as Sweden(+101.24%) and Poland (+31.89%) recorded strong increases. In the Americas, Canada (+55.77%), Colombia(+45.23%), and Brazil (+197.56%) stand out, consolidating themselves as high-potential markets.
These figures reflect the denomination’s capacity to grow in both mature and emerging markets, reinforcing its international positioning.
White wine drives internationalization
White wine continues to be the engine of D.O. Rueda exports, with 17,336,140 bottles exported in 2025, representing 15% of total sales and nearly the entire volume in foreign markets.
The denomination maintains internationalization as a strategic pillar, with a presence at key trade fairs such as Barcelona Wine Week, Wine Paris, ProWein, and ProWine São Paulo, in addition to trade missions and promotional actions in 14 priority markets.
The objective is to consolidate the positioning of Rueda wines as products of quality, origin, and versatility, strengthening the global brand recognition across Horeca, retail, and distribution channels.
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